BTGMI Launches "ReFrame Media"

At its recent meeting, the Board of endorsed moving to “ReFrame Media” as the new name for its English-language ministry as a way of reaching out to a broader audience.

The name includes a new strategy and website which will help build relationships to all of the English-language ministries. It’s also a subtle play on words to convey the Reformed perspective of the ministry without using a theological term that may be confusing to new believers.

“The name ReFrame helps us speak into a troubled world,” explains Rev. Steven Koster, who oversees BTGMI English ministries. “Our goal is to invite people to see in a new way what God is already doing in their lives. God reveals, revives, and renews, and when you see it, your whole world is reframed by a new perspective—seeing God’s story in your life.”

Thanks to CRC support for nearly 70 years, BTGMI has provided biblical and Reformed teaching through the well-known Back to God Hour radio program. 

But programming produced by BTGMI’s English media team has grown significantly in the last few years, reaching English-speaking people of all ages. In addition to The Back to God Hour, BTGMI also produces a wide range of evangelistic and discipleship ministries such as Kids Corner, Walk the Way, Under the Radar, Think Christian, Spotlight, and Today devotionals. Each year an average of 700,000 listeners and web-users from all around the world respond to these various ministries, but until now there wasn’t a framework for connecting audiences to all the ministry opportunities.

“Many people will be drawn to one of our programs without realizing we have a whole family of programming to help nurture their faith-lives and that of their family,” notes Rev. Bob Heerspink, BTGMI Director.

“Many people know and support as partners in our outreach to audiences around the world, but we also seek to connect more directly to listeners, readers, and users right here in North America—all those who are served through ReFrame programming. We’re committed to reaching a new generation through online and social networking tools,” added Koster.